Wednesday, April 12, 2017

Tasting: Purus Organic Vodka

The word "organic" doesn't automatically impress me. Too often it is used to describe a food or drink that has no authentic requirements to use that description. And, it often means "more expensive" without a discernibly superior flavor or texture.

That said, Purus Organic Vodka is pretty good stuff. And, it's inexpensive.

Purus is produced in Italy's Piedmont region at the foot of the Italian Alps by the Sacchetto family distillery. It is made from water from the snow-capped mountains and certified-organic/non-GMO wheat from the family's farm, and is filtered through 1.7 million square meters of active charcoal after a five-distillation process, finishing at 40% abv (80 proof).

Purus began attracting attention a decade ago as a boutique entry in the chronically crowded world vodka market. It received a score of 97 from the Ultimate Spirits Challenge, the highest rating ever given to a vodka in the competition’s history, and has been slowly expanding since then. This year, it has embarked on an expansion to more American markets.

The bottle, wide at the bottom, with a long, curving neck, is reminiscent of old hand-made Italian wine bottles. And, a composite stopper gives the appearance of a wine cork. Both the bottle and the stopper are recyclable, part of the brand's environmentally sustainable mantra.

What's inside is a pleasant experience. Unlike most good premium potato vodkas which I find to be the smoothest, sweetest of them all, many medium- to low-priced grain vodkas too often have a roughness to the mouthfeel, and an unwelcome heat on the throat. Purus has neither, its initial light aroma a bit nutty and yeasty, its finish light and elegant. As the base for a martini, with a splash of  Noilly Pratt dry vermouth, it is a smooth, refreshing drink.

Purus is available at a suggested retail price of $19.99 for the 750ml bottle.
Go here to visit the Capital Region Brew Trail
Go here to visit Dowd's New York Wines Notebook
Go here to visit Notes On Napkins 

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