Thursday, April 13, 2017

Brewers Association takes aim at classless beer names

From Food & Wine
No more Batshit ale.

Drinking a couple brews is known to lower people’s inhibitions, but when it comes to naming beers, the Brewers Association (BA) wants its members to keep their wits about them. This week, the trade group for small and independent brewers announced it no longer would allow beers with offensive or sexist names to be marketed using the association’s intellectual property.

Importantly, the Brewers Association runs two of the world’s most prestigious beer competitions, the Great American Beer Festival and the World Beer Cup.

The BA’s new policy effectively prevents offensively named beers from displaying any medals won at these competitions in their marketing materials. Additionally, though the BA says these beers can still be entered in its competitions, if one happened to win, the victory will not be publically acknowledged. “If a brewery with an offensive name or label were to win an award, we would not read that name from the stage,” said Bob Pease, BA president and CEO.
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1 comment:

  1. In the meantime, we encourage more women to pose semi-nude with craft beers and post pictures on instagram.