Thursday, April 13, 2017
Basil Hayden's brings its first rye whiskey to market
Not that you'd be terribly disappointed, just confused if you didn't know the iconic bourbon brand now is offering a rye whiskey.
The spicy finish of Basil Hayden’s Bourbon comes from its use of about twice as much rye as most traditional bourbons. Brand owner Beam-Suntory wanted to take that mash content a step further and now has unveiled Basil Hayden’s Rye Whiskey.
It begins as a straight four-year-old rye whiskey that is rebarreled for an additional seven years in newly-charred quarter cask oak barrels. A portion of it then is blended with traditional straight rye whiskey to create the final product.
“The spicy character of rye has always been a signature part of what makes Basil Hayden’s special, so creating a rye whiskey was a natural fit,” said Rob Mason, Beam Suntory's VP for bourbon, in a prepared statement. “This limited edition release gives our fans a chance to experience everything they love about Basil Hayden’s Bourbon -- its spicy character, smoothness and approachable nature -- in an interesting rye whiskey expression.”
The 80-proof whiskey is bottled and packaged in the familiar brand packaging which includes a parchment bib and copper belt. It sells for a suggested retail price of about $45.
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Posted by William M. Dowd at 3:03 PM