Saturday, April 8, 2017

Jack Daniel's new cider getting UK debut before U.S. rollout

Flavored whiskies are not new in the Jack Daniel’s portfolio, but ciders? Yes, the iconic Tennessee distiller has added a new, higher-profile cider to its offerings.

This particular 5.5% ABV (11 proof) cider is made from a blended apple spirits base.

Even though the demand for hard cider is steadily increasing in the U.S., it has been a staple in the United Kingdom since the late  Middle Ages. So, JD owner Bacardi Brown-Forman Brands (BBFB) is introducing the new spirit there on May 1 before it becomes available in any other market and before its official global launch. It will the equivalent of about $6 U.S.

Charlotte Ashburner, head of marketing at BBFB, says, “We are increasingly seeing drink brands outside of the cider category experiment with the traditional boundaries of cider, triggering consumers to think differently about how they drink it.”

BBFB initially introduced the concept of a Jack Daniel’s cider last year, at the same time as a 10% ABV (20 proof) Jack Daniel’s American Serve RTD (ready-to-drink), which is available in Australia.

• Go here to visit the Capital Region Brew Trail
• Go here to visit Notes On Napkins
• Go here to visit Dowd's New York Wines Notebook

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