Friday, April 7, 2017

Martha Stewart the latest celebrity wine merchant

Martha ogling wine.
It is difficult to go through a month without a celebrity of some kind introducing a wine, whiskey or tequila. The latest is Martha Stewart.

The Emmy Award-winning television show host, entrepreneur, bestselling author of 88 books, and Sequential Brands Group Inc. this week announced the launch of Martha Stewart Wine Co., an online wine shop.

The offerings include "a collection of wines tasted and selected by Martha from the world’s great wine regions, plus a special collection of 'Martha’s Favorites' that she reaches for first when entertaining family and friends. An expert panel, which includes Chris Hoel, the former sommelier of The French Laundry, and Martha Stewart Wine Co.’s in-house winemaker, consulted with vintners from around the world to develop the
collection, with selections from top wine-producing regions such as Bordeaux, Tuscany, and coastal California. The result is a diverse selection of wines that have all passed Martha’s personal test for quality, delicious flavor, and the ability to pair well with food."

OK, enough of the PR hype.  You can visit the site by going here.

• Go here to visit the Capital Region Brew Trail
• Go here to visit Notes On Napkins
• Go here to visit Dowd's New York Wines Notebook

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