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| New size in luminescent blue |
The announcement is tailor-made for the nightclub scene, with initial deliveries being made to high-end clubs in New York, California, Nevada, Illinois and Florida in time for New Year's Eve, but that quickly will expand to regular consumer markets throughout the U.S.
The 1942 portion of the name refers to the year founder Don Julio González made his first tequila as a gift for friends and family. The tequila we know today was created for the company's 60th birthday back in 2002, the final variant of that particular tequila created in Don Julio's lifetime.
"Over the years, Don Julio 1942 has developed an amazing following of extremely loyal fans, and we are proud to introduce this larger bottle size to them," Rodolfo Aldana of parent company Diageo North America said in a prepared statement. "This new 1.75-liter offering, or what we fondly call the 'El Jefe,' finally gives nightlife a bottle of Don Julio 1942 as large as its celebrations deserve."
Don Julio 1942 is produced using a selection of prime agave spirits aged in American white oak barrels for a minimum of 2½ years, culminating in an añejo tequila with a flavor profile including caramel, toffee, vanilla and perfumy agave. Although the retail price for the new large bottle has not yet been announced, the standard 750ml size usually retails in the $140 range.
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