Sales of what she calls "OWL" for its acronym were 1,000 bottles last year, on course to triple that this year, and to triple again next year, big numbers considering it so far is sold only in New York, Ohio and Florida.
On Wednesday, it was announced that Elovich was one of 100 people named to the "Bizwomen’s Women to Watch" list for 2016, an annual compilation provided by the Business Review national chain of financial newspapers.
OWL is created in Mexico's Jalisco state by the Tequilas Las Americas distillery. (By Mexican law, tequila may be distilled only in Jalisco and several specifically designated neighboring areas.)
She describes OWL as being "produced by organic farming, which sustains the health of our environment, its interconnected ecosystems and people. OWL‘s organic production system excludes synthetic fertilizers, pesticides, hormones, genetically modified organisms and artificial enhancements. As we seek to rid our diets of processed foods and drinks loaded with sulfites, complex sugars and other additives, OWL is consistent with this healthy goal."
In keeping with Elovich's holistic philosophy -- she was at one time a life coach -- each OWL bottle contains an inspirational message, and its website offers visitors an opportunity to submit one of their own for consideration.
The next two Capital Region tastings of One With Life tequila are scheduled for Friday, December 23, from 4 to 7 p.m. at Purdy's Wines, 70 Congress Street, Saratoga Springs, and 6 to 9 p.m. at Exit 9 Wine & Liquor, 9 Halfmoon Crossing, Clifton Park.