Monday, March 6, 2017
Powers creates special release for Dublin pubs only
Powers Irish Whiskey has just launched Powers 1817 Release, a limited edition whiskey commemorating the bicentenary of something called the Licensed Vintners Association (LVA). While that won't mean much for the average consumer, it will if you run a pub in Dublin. The LVA is the representative organization for that business segment and, at 200 years old, is one of the oldest trade associations in Ireland.
Powers 1817 Release is a 10-year-old, single pot still Irish whiskey, bottled exclusively for Dublin pubs for this year only. It is triple distilled and non-chill filtered, described as having complex flavours and with aromatics of vanilla, sweet fruits, herbs and spices.
Claire Henry, Powers' brand manager, said, “Powers and Dublin’s pubs share a proud history and heritage that began in and continued through the golden era of Irish whiskey in the 19th Century, the dark days of decline in the 20th Century, and has continued with the return to the glory days and the new renaissance of Irish whiskey in the 21st Century."
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Posted by William M. Dowd at 9:59 PM