Wednesday, November 9, 2016

Sauza spruces up its label look

sauzaSauza Tequila has redesigned its packaging, emphasizing "the bird" in a move to present a more contemporary look.

The gallo, or rooster, image that has long been part of the bottle as raised glass, is emphasized in the new design.

The creature has been part of the Sauza family crest since 1873 when company founder Don Cenobio Sauza chose it to, according to the company, represent courage, passion and perseverance.

Sauza is the second biggest tequila brand in the world behind only Jose Cuervo.

It started in a small distillery, called La Perseverancia, in the town of Tequila in Mexico's Jalisco state. The brand's lineup includes Sauza Signature Blue Silver, Signature Blue Reposado, Conmemorativo Añejo, Gold, Silver, and Cucumber Chili.

Tuesday, November 8, 2016

Rare bottle of Scotch goes for $86K

screen-shot-2016-10-08-at-2-10-47-pmTake a look at the accompanying image of an old bottle of Glenfiddich scotch whisky. Chances are it will be the only time you'll see it.

That bottle, from The Glenfiddich Collection 1937, sold this week for an auction record price of $86,634 at Bonhams’ Whisky Sale in Edinburgh, Scotland, nearly double the pre-sale estimate. It is the highest ever paid at auction for a bottle of Glenfiddich and a Scottish auction house record for the sale of a single malt.

The whisky, bought by an unidentified bidder from the Far East, was laid down in Cask No. 843 at The Glenfiddich Distillery in 1937, the year of King George VI’s coronation, and bottled 64 years later in 2001.

Experts say it is very unusual for a single malt Scotch whisky of its age to have kept its strength, which is what makes the 60 bottles from Cask No. 843 so special. It is the oldest and rarest bottling ever undertaken at the distillery.

Patrón test launching sherry-aged tequila

screen-shot-2016-10-08-at-2-45-10-pmIf you are among the many travelers who like to see what new alcoholic products are available in airport duty free shops, here's one to be on the lookout for.

Patrón Spirits' Cask Collection Sherry Añejo Tequila will be test launched in such venues early in 2017 before a wider international market rollout.

The 40% abv (80 proof) spirit will carry a suggested retail price of $90. It was unveiled this week at the Tax Free World Association (TFWA) exhibition in Cannes, France.

So, what's different about it? Initially, its limited availability. Only 8,000 bottles of the añejo spirit will be available during the test launch in the category known in the trade as GTR, for Global Travel Retail. It has been aged for two years in used Olorosso Sherry oak barrels from Spain.

Beam opens immense new aging facility

Beam's expanded Frankfort, KY, complex.
Beam's Frankfort, KY, complex
Beam bourbons are the category's top sellers worldwide, and it is obvious the distiller foresees no decline any time soon. Beam has just opened an immense new rackhouse at its Frankfort, KY, complex.

The seven-story aging facility covers more than 275,000 square feet, making it the largest of its kind for Beam in Kentucky, and the first opened by the company since 1968.

Beam now has 122 rackhouses. At full capacity, the new rackhouse has room for more than 59,000 barrels, 17% more than its next-largest warehouse. It is the largest rackhouse that can be built under Kentucky state law.

The warehouse is part of a planned $1 billion-plus investment by Beam to to make bourbon in Kentucky over the next five years, including grains, barrels, payroll and capital expenditures, the company said.

“The need for this incredible new rackhouse really underscores the global thirst for bourbon,” said David Hunter, chief supply chain officer for Beam Suntory, in a prepared statement. “I’m so proud of the team here in Frankfort, and all of our operations in Kentucky, who have been working so hard to keep up with the pace of demand for bourbon around the world.”

Monday, November 7, 2016

When is 'bourbon-like' not bourbon? Now!

screen-shot-2016-11-07-at-12-59-06-am
Master Blender Selection No, 1
OK, I officially am confused. Very confused. The normally reliable Bloomberg news service recently published an online story it headlined "Hennessy Releases a New Bourbon-Like Spirit to Win Over Whiskey Lovers," with a subhead that says, " If you don’t consider yourself a Cognac drinker, consider this."

Bourbon-like? Mixing in a reference to Cognac? WTF! Has Bloomberg been hoodwinked? Its story begins this way:
"We don't tell Yann what to do. Yann tells us what to do.” Jordan Bushell, Hennessy’s head of mixology and education, is sitting in a glassed-in conference room at Bloomberg in New York, batting away the suggestion that executives could dictate product development to its seventh-generation master blender, Yann Fillioux. “We had asked him for different things, and he kind of said, ‘All right, here's the blend of the moment.’ ”
In other words, as Bushell would have the Bloomberg reporters believe, because a spirits developer has a bunch of ancestors with a track record in the field, we should be willing to take anything that person decrees as gospel.

"Sorry, that is utter drivel. Bourbon did not get to be "bourbon" by allowing competing spirits to be "bourbon-like."

True, bourbon producers cut such whiskeys as Jack Daniel's and other Tennessee sipping whiskies a bit of slack, conceding that they are "bourbonesque" before undergoing filtration through maple charcoal that puts them into their own category. But, that is as far as they will go.

The product in question here is Hennessy Master Blender’s Selection No. 1, a new Cognac expression officially announced on October 24. Professionals who tasted it when it was unveiled at the industry extravaganza called Tales of the Cocktail, held annually in New Orleans, generally judged it a slightly sweet, slightly over-proof, single-batch blend of 80 to 100 eau de vie, aged up to 16 years in two- to four-year-old French Limousin oak.

That said, the very description separates the product from bourbon by a wide margin. So, why is Hennessy pushing it as "bourbon-like" and getting some writer to go along with that label? Sales potential, people. What else?

True bourbons continue to be THE hottest-selling whiskies on the planet, so why not leap on the bandwagon. Even the Bloomberg report notes that the research firm IWSR says "Sales of super-premium bourbon increased 28.8% from 2011 to 2015. Meanwhile, comparable cognac sales increased 9.5%.

To put a value on it, Euromonitor International reports that $3.8 billion worth of bourbon was sold retail in the U.S. in 2015 vs. $1.3 billion worth of cognac, a 19.1% vs. 8.5% year-over-year growth, respectively."

So, in essence what we have here is yet another poseur seeking to hitch itself to the bourbon comet. I don't buy it. Stand or fall on your merits, I say. We didn't get to where we are with pure spirits categories by fuzzing the definitions and being sanguine about it.

Plantation debuts multi-blend overproof rum

screen-shot-2016-11-07-at-10-42-27-pmThe Plantation Rum portfolio has just been expanded by brand owner Maison Ferrand.

The new Plantation OFTD Overproof Rum is a blend of rums from Guyana, Jamaica and Barbados rums. The OFTD acronym stands for "Old Fashioned Traditional Dark," and the 69% abv newcomer is being delivered to vendors this month.

The blend is anything but an in-house creation. The components were selected by a panel made up of Plantation's Alexandre Gabriel; drinks historian David Wondrich; Jeff Berry, proprietor of Latitude 29 in New Orleans; Martin Cate, proprietor of Smuggler's Cove in San Francisco; Paul McFadyen, proprietor of Trailer Happiness in London; Paul McGee, proprietor of Lost Lake in Chicago, and Scotty Schuder, proprietor of Dirty Dick in Paris.

OFTD is being put on sale at a suggested retail price of $31.99 per 1-liter bottle.

The Plantation portfolio also includes Plantation Pineapple Stiggins' Fancy, which was introduced to the U.S. market earlier this year, 3 Stars White, Original Dark, Grande Reserve 5 Year Old, 20th Anniversary XO and a group of single-country vintage dated rums. The brand is handled in the U.S. by Deutsch Family Wine & Spirits.

Celebri-Quote: Jessica Alba

screen-shot-2016-11-07-at-11-25-51-pmApparently alcohol is the key to achieving Jessica Alba’s hair glory. That, at least, is a conclusion we're expected to draw from the latest stupid use of tequila -- the actress appearing on the daytime TV talk show "Ellen" on which host Ellen DeGeneres helps her go through the steps of using products from Alba's hair care line. 
 
“As a mom of two young girls," Alba says during the skit, "sometimes I feel a little tired, so I also spritz my face when I wake up in  the morning.

“Here’s a little secret: I keep a shot of tequila on my vanity. And, mommy’s thirsty!”

She chugs a shot, supposedly of tequila, then makes a face and declares, “Ah! It’s real!”

Go here for my archive of Celebri-Quotes on Drinking.

Sunday, November 6, 2016

French grape harvest turns into a hunt

Grape buckets not full this year.
Harvest buckets not full this year
In several earlier postings (here is the most recent), I've described the decline of wine grapes worldwide as reports of poor harvests keep coming in. But, it may be even worse than thought.

"This isn't so much a harvest, as a hunt for grapes," French winemaker Jean-Jacques Robert, 64, told the English-language French publication The Local as he unloaded grapes still warm from his vineyards around Fuisse in Burgundy.

"It's a catastrophe, the worst harvest for 30 or 40 years," said the normally cheery owner of Domaine Robert-Denogent.

Reports The Local, the organic winemaker lost between two-thirds and three-quarters of his harvest in one hailstorm in April. And, he is not alone. For thousands of French winemakers, 2016 will go down as an annus horribilis -- horrible year -- with vines destroyed by frost, heavy rain, hailstones "as big as ping pong balls," mildew and drought near the Mediterranean. "

All that was missing was a plague of frogs," said Robert's son Antoine, whose near century-old Beaujolais vines also were devastated. Go here for the full story.

Saturday, November 5, 2016

Bollinger's 'lost Champagne' to star at auction

screen-shot-2016-11-05-at-3-48-49-pm
In the Bollinger Champagne cellar
From Forbes.com

Do you get a little giddy after pulling a winter coat out of storage and finding a $20 bill in the pocket? Imagine, then, the thrill of discovering a hidden chamber filled with over 600 bottles and magnums of pre-World War II reserve wine for Bollinger Champagne. ...

(T)hat’s precisely what happened at this Champagne house in Aÿ [France]. In fact, an intern had been sent to the subterranean tunnels of the property’s cellar to clean. During the process of removing a wall of empty bottles, another wall sealing off an abandoned chamber was discovered. Inside were the personal wine collections of past family members dating back to 1830. Bollinger was founded in 1829. ...

A restoration project was started to save the rare bottles. All of the wines will remain in the Bollinger Wine Libraries with the exception of one. And that one bottle ... is the showpiece of Bollinger’s first-ever auction, hosted by Sotheby’s in New York City on November 19.

Go here for the full story.

Friday, November 4, 2016

Napa winemaker indicted on broad fraud charges

screen-shot-2016-11-04-at-1-48-43-pmA federal grand jury in San Francisco has indicted former winemaker Jeffry Hill in an extensive scheme of alleged mail fraud and wire fraud in connection with his operation of a Napa Valley, CA, wine company.

The indictment was unsealed this week by U.S. Attorney Brian J. Stretch and Alcohol and Tobacco Tax and Trade Bureau official Tom Crone in a case they estimated cost consumers as much as $1.5 million in overpayments.

Hill, 38, formerly of Napa, ran the Hill Wine Company (HWC), a business of making and selling wine and wine inputs, such as pre-fermented grape juice, among other things. It operated a winery and tasting room in Napa County, CA., on the Silverado Trail, and used winemaking equipment at facilities owned by others in Napa and Sonoma counties.

According to the indictment, Hill defrauded HWC’s customers by misrepresenting the geographic origin and grape varietal of the wine and wine products that he sold, thus causing customers to pay more than they otherwise would have, or to buy products they otherwise would not have.

Federal regulations establish American Viticultural Areas (AVAs), geographically delineated regions with particular wine-growing characteristics. The Napa Valley AVA is one such AVA. Under federal regulations, wine can only be labeled as originating from a particular AVA if not less than 85% of the liquid volume of the wine is derived from grapes grown within its boundaries.

Napa Valley wine is seen as premium wine and often sells at a higher price than wine from other parts of California, and grapes grown in the Napa Valley AVA generally are more expensive than those grown in other parts of California.

According to the indictment, Hill allegedly grew or purchased grapes, pre-fermented grape juice or wine grown outside of the Napa Valley then sold bulk grape juice, bulk wine, or bottled wine made from these non-Napa Valley grapes while representing the products to have been made from Napa Valley AVA grapes. Similarly, he allegedly misrepresented as cabernet sauvignon wine that was made from other varietals of grapes. According to the indictment, customers paid over $1,500,000 for fraudulently mislabeled wine, grape juice, or wine products.

Hill also allegedly took steps to conceal and hide his scheme to defraud, using such maneuvers as altering or creating false bills of lading and other records; maintaining false inventory records; falsely stating to his company’s employees that grapes grown outside of Napa Valley were grown there; moving grapes or wine between his company’s three facilities to obscure their origin of the grapes, and instructing employees who picked grapes to mislabel the origin and varietal of grapes that they picked.

Hill was arrested on Tuesday in Clovis, CA, made his initial appearance in federal court, and was released on conditions. His next appearance is scheduled for November 16 in San Francisco. If convicted, he could face a maximum of 20 years in prison and a fine of $250,000 or twice the amount gained or lost as a result of the scheme. The court may also order that the defendant pay restitution, if appropriate.

 

Thanksgiving perfect time for a 'forgotten' wine

"There are no wrong Thanksgiving wines."

That's the headline on an offering from esteemed wine writer Eric Asimov in this week's New York Times food section. As he says of the holiday ritual, "People will stuff their faces, just as they always do. Family and friends will abound, and though we may occasionally complain about grudges and petty differences, the gathering will be pretty fine in the end."

In my own "always," Thanksgiving was a very big deal in the household of my childhood. My stepfather, an otherwise unsentimental man, regarded it as the perfect holiday, his favorite holiday.

Although I didn't learn much else from him, I did absorb a thing or two about wines and spirits and the proper appreciation of both.

He left the creation of the turkey and assorted treats to my mother and me -- or whichever grandmother happened to be visiting -- but reserved to himself the selection of the accompanying wines for all holiday repasts.

His go-to for Thanksgiving usually was a Sauternes, that ethereal French wine produced in the maritime climate of the Sauternes region of Bordeaux, that nowadays can be a rarity to find. As the aforementioned Mr. Asimov wrote in a commentary two Thanksgivings ago, "Nobody drinks Sauternes anymore, it seems. That is a shame, because this revered sweet wine of Bordeaux can so often be sublime."

I concur. Should you be interested in trying a Thanksgiving wine you may not have experienced before, I suggest you try this blend of Sémillon, Sauvignon blanc, and Muscadelle grapes that have been affected by Botrytis cinerea, also known as "the noble rot." That is a fungus that, despite its rather disgusting appearance, is welcomed by many grape growers because it imparts a special delicacy to the grapes it infects by causing them to become partially raisined, thus concentrating the flavors.

The best sauternes balance common flavor notes of honey, apricots and peaches, sometimes even a mild nutty note, with a dose of acidity. They are a yellow-gold in color if young, and grow darker as they get older. If you find one that tends toward the color of a copper coin, you're on the path to big taste -- and big money. Sauternes typically are best served at temperatures in the mid-50s, although older versions can be a touch warmer.

I must caution, though, that a good Sauternes -- most often sold in 375ml bottles -- is not an inexpensive wine. Chateau d'Yquem, the most popular and well-known label, runs in the $200 range for the 2011 vintage. But, the 2009 Château Clos Haut-Peyraguey Sauternes is a bargain at $33.

Obviously, you'll need to consult with a trusted wine merchant who has access to top-notch suppliers so you can select from a range of possibilities. You won't be sorry you did.

   

Thursday, November 3, 2016

Coming up for water, one more time

screen-shot-2016-11-03-at-3-16-00-pmEvery few years, the topic of water pops up in this column. Yes, water.

The latest nudge came in a story posted today on Bloomberg.com, titled "A Sommelier for Water? Seven Ways Somms Are Moving Past Wine."

Attention Bloomberg people. That is not a new topic. I wrote one of the first stories about America's first water sommelier back in the summer of 2002. That was after I visited with Filip Wretman, who was new to that role while employed at the Battery Park Ritz-Carlton hotel in lower Manhattan.

That same year, the topic popped up in various other incarnations. For example, The New York Times ran a piece on Wretman it headlined "Where Ice Water Is an Insult, and Tap Is a Disgrace." Hotel Online published a syndicated story that also credited Wretman with being the trailblazer.

Between then and now, the topic and various sommelier's names have occasionally been in the media. In 2013, for example, the author of The Food Writer's Diary published in Nation's Restaurant News alluded to the first time he "heard about" Wretman was "11 years ago," which would have put in it 2002, when the original stories were published. Then last year the Eater website ran an interview with "America's only water sommelier," a German expat named Martin Riese who plies his trade in Los Angeles, that sounded suspiciously close to crediting him with creating that role in the U.S. Perhaps they were influenced by Newsweek, which in 2014 did precisely that in an interview with Riese it titled "A 44-page Water Menu from America's First 'Water Sommelier'."

Here's a slightly abridged version of my original story, about America's real first water sommelier:


AQUAMAN AT THE RITZ-CARLTON
screen-shot-2016-11-03-at-2-40-50-pm
Wretman

NEW YORK — Some of the best water in the city comes out of the tap, straight from reservoirs in the Catskills. Anyone can show you where to get it.
Some of the most expensive comes in bottles, straight from places such as France, Sweden, Fiji, Italy, Norway, Canada, Scotland and various U.S. states. Your friendly water sommelier can suggest which to choose.

Well, he can if you’re dining at the new Ritz-Carlton hotel in Battery Park. The management says they have the only such person in the world.

His name is Filip Wretman. He’s 26, a diminutive, GQ-slim Swede who came to the United States via various peaks and islands.

Wretman, son of the prominent Swedish restaurateur/chef/writer Tore Wretman, openly concedes he did not set out to be a water expert, much less the first water sommelier. He studied the hospitality business at the Les Roches hotel school in Switzerland, and worked in the Swiss Alps, the Philippines and St. Bart’s in the Caribbean before coming to Manhattan as bar manager at the Ian Schrager chain’s trendy Hudson Hotel, near Columbus Circle.

So, how much did Wretman know about water when the Ritz-Carlton decided to get serious about its offerings at the new hotel, which opened in January after being delayed in the aftermath of 9/11?

“Not much more than anyone else,” Wretman said with disarming honesty during a private water tasting.

He said he spoke to numerous vendors and spent a lot of Internet research time getting to know more about the burgeoning business of bottled water, a hit in many countries but particularly booming in the United States.

Wretman’s research and tastings did more than simply acquaint him with the numerous brands of bottled water anyone can find in local supermarkets -- brands such as Fiji, San Pellegrino, Evian, Aquafina, Acqua Della Madonna, Dasani, Deer Park, Poland Spring and on and on for 1,800 or so brands worldwide, including such familiar Capital Region brands as Saratoga, Diamond Spring and Vermont Pure.

His studies made him comfortable selecting and suggesting a range of still and sparking waters that make ideal accompaniments for cheeses, certain sauces, spicy or mild dishes, sweet or salty offerings, desserts and the like.

Some might think having an in-house water expert is merely a high-end hotel’s contrivance or a gimmick to sell bottles of high-priced waters. Contrivance, perhaps, but not a particularly expensive one. At the Ritz-Carlton, you can try as many waters as you like at just $5 a head, less than the price of a cocktail.

“We really see it as part of our mission of providing comfort and gracious living to all our visitors, whether they’re overnight guests or not,” says Nikheel Advani, the hotel’s food and beverage director.

The Ritz-Carlton’s goal at Battery Park, Advani notes, is to make it “a center of comfort and tranquillity in a rebuilt city.” Wretman keeps a dozen or so waters on hand, but can come up with virtually any brand a visitor requests with at least 24 hours notice. After all, the Ritz-Carlton chain prides itself on catering to visitors’ every whim. It even has a bath butler who creates various bathwater concoctions designed to refresh, soothe and pamper guests. …

How does a water expert compare the art of recommending waters to that of recommending wines?

“Wine is a world of its own,” Wretman said. “You can recommend much more specifically. With water, we didn’t want to treat this in a way that would make people think of it as a hoax. But, it is quite true that different waters will have different impacts on the palate. They can help you recover the tastes of other foods after eating chocolates, cheeses, and so on … With those sorts of food courses we would suggest a sparkling water to clear the palate.”

Perrier, a familiar name to American consumers, is one such sparkler recommended for cleansing because of its large natural bubbles, Wretman says. San Pellegrino, on the other hand, has tiny bubbles and a high mineral content, giving it a more distinctive taste that would work well with salty or very spicy dishes. Fiji is very light, with a high silica content that complements meat and game without interfering with their juices.

What about the ice cubes in drinks?

“New York tap water,” Wretman confided with a slight smile. “Maybe someday we’ll have that kind of demand for specialty ice cubes, but we’re certainly not at that stage today.”

Wednesday, November 2, 2016

Mount Gay rum celebrates Barbados independence

screen-shot-2016-11-02-at-2-38-53-pmBarbados is a picturesque Caribbean island that until 1966 had been ruled by a number of European colonial powers. Now, it is marking its 50th year of independence and one of its principal companies is celebrating with a limited edition bottling of Mount Gay rum.

The island, inhabited by Kalinago people since the 13th Century and prior to that probably by other Amerindians, first came under European influence when Spanish explorers visited in the late 15th Century and claimed it for the Spanish crown. The Portuguese visited in 1536, but they left it unclaimed although they did leave behind a herd of hogs that reproduced and made the island known for their meat. In 1625, the English ship Olive Blossom arrived and its crew claimed the island in the name of King James I.

In 1627, the first permanent settlers arrived from England, and Barbados became an English and later British colony, obtaining independence within the British Commonwealth.

The French company Rémy Cointreau, owner of the Mount Gay facility, commissioned Mount Gay XO Cask Strength, a blend of spirits matured for eight to 15 years and bottled at 63% abv. The rum, which goes on sale this month, is described as having “notes of ripe banana and toasted almond, followed by vanilla and spice, to create a smooth, unforgettable finish.”

“This is our tribute to the spirit of Barbados, the original birthplace of rum, and the people that make this island so unique,” said Allen Smith, master blender. “To taste XO Cask Strength is to experience everything that fans love about XO, but it gives connoisseurs the special opportunity to enjoy the truest intensity of XO aromas straight from the casks.”

Bottles from the 3,000-bottle lot, priced at $185, come packaged in a wooden box with a booklet on the history of rum’s origin in Barbados. A portion of the sales of every bottle sold will be donated to the Barbados Museum and Historical Society to support its efforts in conserving the history and culture of Barbados.

Whiskey-beer hybrid from Sam Adams, Berkshire distiller

screen-shot-2016-11-02-at-2-59-49-pmA pair of Massachusetts alcoholic beverage makers founded nearly a quarter-century apart have found common ground in something that happened in 1775.

Berkshire Mountain Distillers (BMD) and the Boston Beer Company, maker of Samuel Adams beers, on Tuesday announced the release of Two Lanterns American Whiskey, the result of a four-year collaboration with Samuel Adams.

BMD created the premium whiskey by triple distilling Samuel Adams' flagship Boston Lager at its distillery in Great Barrington, followed by years of barrel aging in vintage bourbon barrels. While BMD is known for aging spirits in used craft beer barrels, Two Lanterns is the first distilled with Boston Lager.

Chris Weld, founder of BMD, said it took nearly 25,000 gallons of Boston Lager to produce the 1,000 gallons of Two Lanterns available for purchase at a suggested retail price of $120 per bottle.

Once fully emptied, the American oak barrels used for aging the whiskey will make the trip back to the Boston Brewery, where they will be used for a yet-to-be-named barrel-aged beer. Various tasting events, with details available online, will be held throughout November to introduce the new beverage.

“After anxiously waiting for more than four years, we are excited to finally share the fruits of our teamwork for craft whiskey and beer lovers to enjoy,” he said.

The whiskey’s name was inspired by the two lanterns lit at Old North Church in Boston in 1775 that signaled to the Sons of Liberty that the British were coming by sea to Lexington and Concord to capture Samuel Adams and John Hancock and hang them as traitors.

Jim Koch brewed the first batch of Samuel Adams Boston Lager in his kitchen in 1984, using his grandfather’s recipe and generally being credited with launching the domestic craft beer movement. His company currently produces 60 styles of beers and ales.

BMD was established in 2007, and produces such artisinal spirits including Greylock Gin, Ethereal Gins, Ragged Mountain Rum, Ice Glen Vodka, Berkshire Bourbon and New England Corn Whiskey.

Sunday, October 30, 2016

Fun fact: Military loves its Jack Daniel's

screen-shot-2016-10-30-at-9-51-28-pmQuick, what segment of the world's population is the largest consumer of Jack Daniel's Single Barrel Whiskey?

Oh, you read the headline? Well, it's true, says Jeff Arnett, Jack Daniel’s master distiller.

According to Business Insider, the price tag for an entire barrel of this whiskey, approximately 250 bottles, swings from $9,000 to $12,000 since no two whiskey barrels have the same volume.

Single Barrel whiskey was first sold in 1997 and was such a success that the distillery created the "By the Barrel" program a year later.

“Over the entire span of when the program has existed, the U.S. military is the largest purchaser. It has been represented by base exchanges, individual units, as well as other on-base military entities like officers’ clubs,” Arnett said in an interview.

 Go here for the full story.