New pact tightens tequila identification requirements

The Federal Consumer''s Office (PROFECO) of Mexico and the Tequila Regulatory Council (CRT) today signed an agreement seeking to ensure the original quality of the Mexican flagship product, according to the Prensa Latina news service.

Rafael Ochoa, owner of PROFECO, and Miguel Ángel Domínguez, president of the CRT, formalized the legal instrument that immediately reinforces the verification of the information included on tequila bottles and is intended to remove from the market those that do not have a commercial label or that contravene Mexican official standards.

According to CRT data, more than 72 million gallons of tequila are produced each year, of which more than 5 million are exported and the rest are sold in Mexico.  Currently, there are 1,600 CRT-certified brands and about 70,000 families depend on the jobs generated by the industry.

During 2016, a historical volume of adulterated alcohol was confiscated, and 317,000 gallons of tequila that violated the official norms was destroyed.

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