Thursday, February 16, 2017

Padre Azul Tequila takes small step into U.S. market

The Padre lineup
The ever-expanding presence of premium tequilas on the U.S. spirits scene goes on. The high-end Padre Azul Tequila, owned by beverage company Tradition Mexico, is now sending its products to Georgia with an eye toward entering more domestic markets.

Padre Azul Tequila already is sold in 16 countries. Hans-Peter Eder, company co-founder and co-owner, says with unsurprising partisan pride, “It should come as no surprise that both retailers and consumers would respond to its quality and value. It is the world’s fastest growing tequila, and although it is somewhat new to the U.S. market, the brand is well known globally. "

Padre was named among the world’s best tequila brands at the World Spirit Competition in 2016 and its Padre Azul Tequila Blanco Aejo 2016 received a 921 out of a possible 1,000 points in the Falstaff Bar & Spirit Competition.

Currently, there are three items in the line exported to the U.S. -- blanco, reposado and añjeo. Padre Azul Tequila Añejo, the most popular item in the line, carries a suggested retail price of  $99 per 750ml bottle.

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