Dustin Wilson thinks there’s a better way to buy wine. ... And he’d know: Wilson is one of only 230 master sommeliers in the world. His credentials include working as wine director for Michelin-starred New York restaurant Eleven Madison Park -- a dream job for any wine geek, but one he quit in 2015.
[He now runs] Verve Wine, an algorithm-based e-commerce site which will launch in December with about 1,000 bottles for sale. Would-be patrons start by visiting Wilson’s Manhattan store, which is scheduled to open next Monday, for a sitdown with him or one of his half-dozen certified sommeliers. Each customer is put through a wine-tasting Q&A session and the results are fed into a custom software program.
The results? Check out the full story here.