Friday, April 28, 2017

Tasting: Beauregard Dixie Southern Vodka

Beauregard Dixie Southern Vodka is seriously good. And, I use the word "seriously" on purpose because its packaging and marketing might lead to a first impression of a frivolous product.

The brand is not widely known outside the South, although in its three-year existence it has slowly been growing its market and winning plaudits. In 2014, for example, it received a Platinum award at the Spirits International Prestige (SIP) Awards, a judging done by consumers: i.e., people not affiliated with the spirits industry.

I looked at the spirit's label and began suspecting this was all just a gimmick -- an 1800s type font, label information that includes this description: "Praised in the field, admired in the ballroom & loved in the bedroom. Beauregard Dixie. Man amongst boys," etc. Then I began seeing more of the thought that went into the packaging. On the inside of the label, viewed by looking through the bottle, each style of vodka had its own drawing -- men of the period playing cards in a saloon; a sailing ship complete with bathing beauties, etc. The drawing style is much like the coloring books for adults that are the current fad.

OK, OK, I know, enough about the look. What about the taste? Superb! This was one of the smoothest, rounded vodka tastes I've ever had that isn't a potato vodka. Excellent sipped at room temperature or after a turn in the freezer, a treat as part of a martini. It is made from non-GMO corn, and finished at 80 proof.

Its makers say it is distilled six times, which certainly helps because, at least in theory, each distillation removes impurities, known as congeners. But, the Beauregard Dixie brand's success in achieving such creaminess may also be from its use of an additional purification process called TerrePURE Technology, from the South Carolina company Terressentia Corp. It explains itself thus: "Since our technology eliminates the need for extensive barrel aging or multiple distillation, it transforms ordinary spirits into ultra-premium quality spirits in a significantly faster, more efficient, and lower cost way. This directly translates into a lower product cost for retailers and brand owners, not to mention offering end consumers a significantly higher value proposition."

Beauregard Dixie  is produced in North Charleston, SC, by Chicken Cock Distillers, a company founded by Matti Anttila to produce Southern-style spirits. It is available as straight vodka as well as mint, citrus and black pepper flavors -- the latter great for Bloody Marys.

The suggested retail price is $19.99 for the 750ml bottle.
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